Our amazing artist, Graham Tipene, created a unifying wairua that conveyed the essence of the Safer Gambling Aotearoa mission when designing this beautiful tohu. The tohu stems from a circular tohu which represents a cycle of activity and depicts the themes of manaaki, strength through adversity and protection. Also within this piece are Te Ringa Akiaki, helping hands of those who endeavour to tautoko our individuals and support them to practise safer ways to gamble, or completely stop if they choose to. Artwork in addition to the final logo, there are two artworks (one Māori and one Pasifika), that contain culturally specific iconography, that speak to our Safer Gambling Aotearoa ambitions. These secondary elements, when combined with the corresponding translation, allow the communications to become more culturally specific.
"He ringa maukaha, he ringa awhi, he ringa mou. A tight grasp, a helping embrace, a hand for you. Addiction, acknowledgment, acceptance of help. We knew we had to come at it differently for our people. Something authentic. Something we knew was tika, was right"
- Kaiārahi, creative and artist Graham Tipene (Ngāti Whātua, Ngāti Hine, Ngāti Kahu, Ngāti Manu, Ngāti Haua)